The tides of change told through sustainability reports

A sustainability report is not just a list of figures – it’s a living, structured narrative of a company’s environmental, social, and economic choices. A document that talks about goals, concrete actions, long-term visions and measurable outcomes. It’s a transparent, constantly updated snapshot that helps clients, partners and collaborators understand where the company is heading — and why.

In the world of tourism, this tool has an even deeper significance. Our sector is in constant dialogue with territories, communities, and ecosystems. Knowing how to measure and communicate one’s impact means transforming every trip into a more conscious and respectful experience.

In our industry, embracing a sustainable strategy strengthens the bond between those who offer experiences and those who live them. In this context, the sustainability report becomes both a declaration of intent and a statement of what has been done. It reveals a commitment towards reducing environmental impact, enhancing the value of local cultures, supporting regional economies and protecting the beauty of natural landscapes.

Sharing this data is not just about transparency — it also means being willing to reflect on one’s own impact, identify areas for improvement and make more balanced decisions that respect local values and the expectations of today’s travellers.

More and more companies are choosing to include sustainability and responsibility into their own DNA. In Italy, Benefit Corporations are legally recognized and are created with the aim of generating shared value alongside economic growth. On a global scale, B-Corp certification rewards businesses that demonstrate excellence in sustainability, transparency, and social responsibility.

In this landscape, a sustainability report is not just a technical document — it’s an act of coherence, an invitation to share views and ideas and a forward-thinking tool to help build a more mindful and harmonious future.

Our Commitment, in Black and White
Read our 2024 Sustainability Report and discover the tangible actions, responsible choices, and everyday efforts that are helping shape a more transparent, respectful way of doing tourism.